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Reliance Jio Fiber pricing non-disruptive; execution, service key

After billionaire Mukesh Ambani-led Reliance Jio announced the much-awaited commercial roll-out of Jio GigaFiber, global firm CLSA noted that it may have limited impact on Bharti Airtel’s estimates. Analysts say that Bharti Airtel’s offerings can effectively counter Jio’s disruptive plans.


On Thursday, Mukesh Ambani–controlled Reliance Industries (RIL), commercially rolled out its fiber-optic network – Reliance JioFiber – offering six plans for the consumers to choose from. Monthly prices vary from Rs 699 (plus GST) to Rs 8,499 (plus GST) with speed ranging from 100Mbps to 1Gbps and data limit from 100 GB to 5,000 GB. There is an upfront payment of Rs 2,500 (of which Rs 1,000 installation charge).

Service providersSpeedPeriodDataPricePost FUP speedAdditional benefits
JioFiber100 Mbps1 month
Unlimited
(100 GB + 50 GB extra)		Rs 6991 MbpsJioFiber set-top-box, along with additional freebies on an annual subscription

JioFiber offers several monthly and annual plans for its users, which come with additional benefits and free gifts. Even as it is to be seen how the market responds to Jio's newest offering, here's a list of comparative prices of the different monthly plans offered by various service providers and the benefits they offer as compared to JioFiber.

Following the launch, Reliance Industries shares are trading 1% higher at Rs 1,212.50 on BSE. Taking stock of Reliance’s pricing strategy, global brokerage firm Credit Suisse said that Jio’s entry-level broadband pricing is competitive. 

Credit Suisse has maintained a neutral rating on the shares with a target price of Rs 1,210. Credit Suisse estimates that broadband services will contribute $1.2 billion EBITDA to consolidated operations if it achieves the 20 million user target.



Business News | Reliance Jio | Jio Fiber | Airtel | Broadband
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